My Work History




October 2016 – Present

Subway Russia  / International Fast Food Chain

Digital Marketing Manager | Moscow Russia

Key responsibilities

  • Execute company’s B2B digital activities
  • Manage B2B website (content, SEO)
  • Lead generation and CRM management (Bitrix 24)
  • Execute Yandex direct and Google Adwords campaigns
  • Email marketing and webinar marketing
  • Manage targeted portals (content, promotions)
  • Design and manage SMM campaigns
  • Digital analytics

Creative_Wine_LogoJanuary 2014 – September 2016

Creative Wine / Local Wine Producer

Digital Marketing Manager | Moscow Russia

Key responsibilities

  • Create, manage, coordinate and execute all digital marketing strategies in line with sales and marketing annual plan
  • Manage main company website including SEO and content management activities
  • Develop and implement digital campaigns for major social media
  • Identify key marketing trends and opportunities for innovation
  • Analyze and report effectiveness of the digital campaigns

Village-Roadshow-LogoNovember 2010 – December 2013

Village Roadshow / Leading Australian Media Company

Digital Marketing Analyst | Sydney Australia

Key responsibilities

  • Review and report sales from digital sales channels
  • Analyse effectiveness of the major digital marketing campaigns
  • Monitor competitors’ campaign in digital media
  • Review digital activities in social media

BRF_LogoOctober 2007 – November 2009

Brasil Foods / International Food Supplier

Marketing Manager | Moscow, Russia

Key responsibilities

  • Review and report market trends, competitors’ activities and all relevant information for Russia and CIS markets
  • Develop product positioning and marketing strategy for the frozen foods category for Russia and CIS
  • Design and manage marketing plans aligned with the agreed marketing strategy
  • Plan and execute new product launches and promotional campaigns

Russian_standard_logoAugust 2005 – September 2007                              

Russian Standard Vodka / Premium Spirits Producer

 Senior Brand Manager | Moscow, Russia

Key responsibilities

  • Plan and implement annual marketing plans for IMPERIA vodka (luxury segment)
  • Initiate and execute all research projects related to brand development (Usage and Attitude, price sensitivity, others)
  • Manage a $10M marketing budget
  • Develop and execute advertising and promotional strategies
  • Initiate and manage new product launches in Russia and CIS


February 2001 – June 2004

Imperial Tobacco / Leading Tobacco Producer

Brand Manager | Moscow, Russia

 Key responsibilities

  • Develop and execute brand development strategy
  • Plan and control advertising and promotional campaigns
  • Market research and product development

JTI-LogoJanuary 1997 – February 2001                   

JTI / The world’s third largest international tobacco company

Area Marketing Manager | St. Petersburg and Moscow, Russia                                                                       

Key responsibilities

  • Coordinate all marketing activities in St. Petersburg / region
  • Prepare the annual regional marketing plan
  • Analyse and report key market trends

Unilever-logoMay 1994 – December 1996                      

Unilever / The global multinational FMCG Producer 

Sales Representative | St. Petersburg, Russia

Key responsibilities

  • Maintain distribution of company’s brands in key accounts
  • Supervise the team of sales merchandisers
  • Control promotional and trade marketing campaigns

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