Developing the complex content marketing plan to support targeted product offerings via implementing the comprehensive 36 degrees content eco-system.
Each product launch was supported by a sequence of educational or promotional blog posts, SEO-centric articles, and various triggers to catch more leads (eBooks, On-Demand webinars, digital brochures, etc.).
Publications on the site were posted with a regularity of 2-3 posts per week. Each post was promoted separately on social media and through email marketing.
Developing advertising and communication materials for the sales and operations department: digital presentations, brochures, flyers, and posters to promote the company's product offerings in digital and offline channels.
360 degrees production cycle included creative development, production (for printed materials), and distribution.
