CRM marketing

Dmitry Bolotov
Creative Digital Solutions

CRM Marketing

Transforming leads into clients

TrueCare24 case

Design and set up a sequence of warming-up letters (nurture campaigns) for each product offering in HubSpot CRM.

Distribution of monthly digest to unique client bases.

Ad Hoc email campaigns upon request from sales and operations teams.

truecare24.com

Subway Russia case

Business case of sales and marketing automation based on amoCRM for the franchising business unit of Subway Russia. During the project:

Set up a chain of trigger emails to warm up customers
Segmented customers by sales funnel
Unloaded managers at the initial stage of the lead qualification

The introduction of amoCRM has made the whole lead processing more transparent and significantly improved the quality of qualified sales leads.

subway.ru