Paid media
Working with paid digital channels
Subway Russia case
Promotion of the franchising business of Subway Russia via paid search campaigns. Preparation of creatives (image design, copywriting of advertising texts), setting up campaigns in advertising accounts on specialized sites (Google Ads, Paid Social, YouTube).

Testing hypotheses, working with external advertising platforms, bloggers, and influencers.



subway.ru
TrueCare24 case
Promotion of posts on social (Facebook, LinkedIn, Instagram), setting up advertising campaigns in Google Ads to promote the company's educational webinars.

Design and implementation of the Ad Hoc advertising campaigns at the request of the operations team (targeting to reach more LCSWs).

Promotion of the company's video content on YouTube.


truecare24.com


TASSTA case
Short-term project to promote educational webinars from TASSTA GmbH.

The project included preparing creatives and setting up advertising campaigns on Google Ads, social media (Facebook, Instagram, LinkedIn), and promoting a promotional video on YouTube.



tassta.com
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